SAP for Consumer Products

SAP for Consumer Products

Globalization. Escalating costs. Ever-changing consumer preferences and retailer and regulatory requirements. To thrive in this environment, consumer products manufacturers must develop new ways to become ever more consumer-driven and stay ahead of the competition, while further establishing a foundation for profitable and sustainable growth. With its industry-specific processes, best practices, and technology, SAP for Consumer Products serves as a business process platform, enabling innovation for your core business.


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Serving the Next-Generation Consumer

Consumers today are savvy, fickle, and demanding. How do consumer products (CP) companies grow profitably in these challenging times? By aligning every aspect of their operations to the end customer – the consumer.

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SAP in Consumer Products: Overview Video

Get a glimpse of a new Consumer Products solution that features the latest technological and customer engagement innovations, available only from SAP.